Home Seminar Schedule Workshop Presenters & Keynote Speakers Camp Registration Boot Camp Sponsorship Boot Camp News & Quotes
Women Entrepreneurs Small Business Boot Camp - Phoenix Arizona Women's Business Boot Camp - Small Business Seminar


"It’s Your Social Capital, Not Your Social Network That is Worth Its Weight in Gold"
Dr. Zara F. Larsen, The Larsen Group: Architects of Change


Dr. Zara F. Larsen

Most leaders are familiar with financial capital (money), human capital (people), and asset capital (buildings, inventory, machinery). While social networks are like superhighways across which information moves, social capital is the resulting value of the connections based on bona fide relationships between the senders and the receivers – the degree of trust, friendship, shared experiences and give-and-give that surface over time. What we get with social capital is influence and speed, not just movement of data. Just like the connection between mentors and their protégés, social capital does not involve payment, yet is worth its weight in gold and pays back hundred fold in due time. Mastering social capital is particularly critical in leading change. 

Dr. Zara F. Larsen leads The Larsen Group: Architects of Change, a leadership consulting, executive and career transition coaching firm based in Tucson. Her forte is helping clients in commercial, non-profit and public service sectors fearlessly execute with speed and discipline amidst a changing if not chaotic business landscape. Zara also hosts Journal Broadcasting’s 104.1 FM live radio and web stream show Circles of Change every Saturday, pragmatic advice and often unconventional wisdom on personal career and organizational change, with twists of playing to motivated abilities and accountability in the mix. Zara’s experience includes over 25 years leading organizational change as a global P&L, engineering and manufacturing leader in the automotive, industrial equipment and aerospace defense sectors. She brings qualitative and quantitative research skills to client endeavors, per doctorate research on the impact of social capital in leading high impact change.


"Our Quiet Revolution - Women Leading the Future"
Sharon Lechter, CPA CGMA


Sharon Lechter

Sharon Lechter reveals how women today are driving the change they want to see…and creating the next global economic opportunities along the way!

She will:

1. Describe the new Care Economy - where communication and collaboration will drive bottom line results. 2. Share how Social Currency will be our Secret Weapon.
3. Reveal how to Lead Our Companies and Our Families with Grace
4. Challenge Striving for Balance instead of Significance. 5. Applaud the Next Generation of Entrepreneurs.

A life-long education advocate, Sharon Lechter is the founder and CEO of Pay Your Family First, a financial education organization, and YOUTHpreneur, an innovative new way to spark the entrepreneurial spirit in our children.

In 2009 Sharon was appointed to the National CPA Financial Literacy Commission as a national spokesperson on the topic of financial literacy. In 2008 Sharon was appointed to the first President’s Advisory Council on Financial Literacy. The Council served both President Bush and President Obama advising them on the need for financial literacy education.

Sharon is an entrepreneur, author, philanthropist, educator, international speaker, licensed CPA, Chartered Global Management Accountant and, most importantly a mother and grandmother. She has been a pioneer in developing new technologies, programs and products to bring education into children’s lives in ways that are innovative, challenging and fun, and remains committed to education – particularly financial literacy. In 1989 she joined forces with the inventor of the first electronic 'talking book' and helped him expand the electronic book industry to a multi-million dollar international market. Since 1992, she has dedicated her professional life and directed her entrepreneurial efforts in the creation and distribution of financial education books, games and other experiential learning products.




"9 Simple Steps To Sales Success"
Judy O’Higgins & Kristi Lee, License To Dream


Judy O’Higgins

Kristi Lee

Have you ever thought people are either born with great sales skills, or they aren’t? If you have wondered why some of your presentations and results go well, and others leave you scratching your head, you will learn a time-tested 9-step sales system that will elevate your sales results.

Five lessons you will take away from this program:

1. You will learn the 9 steps of the sales process made simple.
2. How to transition easily & authentically through all 9 steps.
3. Learn the exact words to say at each step.
4. How to handle objections with ease.
5. Follow up strategies to add to your arsenal.

Judy O’Higgins has a background in counseling. For 25 years she specialized in addictions and helping women overcome a variety of problems that were keeping them stuck. She became a solopreneur in 1990 with her own private practice, and has been her own boss ever since. Her greatest love is helping women to believe in themselves and do things they didn’t think were possible. While loving her career, Judy couldn’t save enough to retire. When she began to suffer from “burnout” she had no Plan B and couldn’t see any viable alternatives to just keep on working in her career forever –until she was introduced to network marketing. She instantly loved the “win-win” approach of working with others for the common goal of financial freedom and getting paid to help others succeed. After just 2 years of working her network marketing business around her counseling schedule, Judy was able to retire from her career after all, and has been in the top 20 of her company’s money earners ever since. Judy is still helping to empower women to a better life by believing in themselves and doing things they didn’t think were possible – getting their dreams back and creating financial freedom for themselves and their families through traditional businesses and network marketing.

Kristi has an extensive business background in marketing and retail with more than 20 years of experience in corporate America. Previous corporate experience includes responsibility for product and marketing decisions for more than 2,300 Albertson's Food and Drug stores in 38 states, and negotiations with national brands such as Johnson & Johnson, Proctor & Gamble, Maybelline and Revlon. Kristi is the Vice-Chair on the Board of Directors for NAAAP Phoenix (National Association of Asian American Professionals) a non-profit organization dedicated to developing leaders in our community. Kristi is a corporate Sales Trainer for C-Level Executives throughout the United States. She specializes in helping individuals and corporate sales teams learn proven sales systems to peak perform. In 2010, Kristi co-authored the book License To Dream – Every Woman’s Guide to Financial Freedom Through Network Marketing (available on Amazon.com, Eagle One Publishing, and Kindle) She and her co-authors excel at teaching women how to step through limiting beliefs and build successful businesses. In 2011, Kristi was the recipient of the Positively Powerful Woman Award for Non-Profit Leadership.

"Brand Mastery – Creating Magnetic Influence with Your Brand "
Felicia Davis, Felicia Davis International

Felicia Davis

What is a personal brand and how can you use it to build business? How important is your brand and what costly mistakes can damage it?

Learn the 5-P’s and 3-C’s of Personal Branding and the C.A.R.E method of uncovering your brand equity.

Felicia Davis is a certified leadership & personal branding strategist, author and advisor to emerging women leaders. She is the President of Felicia Davis International and a former HR Executive with more than 20 years of experience co-creating the success of leaders both vertically and horizontally throughout many organizations. Known for her unique ability discover the untapped potential others, Felicia helps her clients remove blind spots and uncover their unique promise of value with precision and clarity. Her programs are focused on helping women develop impeccable communication and leadership skills designed to elevate their position, presence and level of influence.

"Igniting Your Greatness: 5 Crucial Lessons to Building a GREAT Company "
Dena Patton, Dena Patton Presents LLC

Dena Patton

There is a profound difference between living from your greatness and living from your smallness, and this session gives you Dena’s BEST 5 LESSONS to choose greatness and create a GREAT company. Greatness is already in you and this session allows you to recognize and obliterate any sabotaging, deflating, negative smallness that stops you from the greatest version of yourself, your greatest dreams and your greatest business success. Plus it gives you Dena’s TOP two marketing tips to make your great company even greater. You were born with greatness, it’s not earned or deserved, and Dena can teach you the necessary tools to access it anytime, anywhere. These 5 simple lessons have helped thousands of people take their company to the next level.

This session is not about “surviving entrepreneurship” it’s about:
     - becoming the award-winning
     - big-playing
     - difference-making
     - profit-producing GREAT BUSINESS OWNER that you know you are!

As a powerful, motivational speaker who inspires audiences around the globe she is usually speaking on one of her favorite topics: greatness-centered entrepreneurship, empowerment of women or her faith. When she’s not on stage, her coaching practice of 12 years guides women, entrepreneurs and celebrities in four areas: innovative marketing, business systems, leadership mindset & their spiritual calling. Her passion is to inspire and teach very tangible and effective principals that help people live life from their greatness and fulfill their wildest dreams both personally and professionally. As the author of Igniting Greatness: 30 Days & 30 Lessons to the BEST Version of You she is armed with numerous lessons and stories from this book that will inspire you!


"What you Don't Know about SEO"
Jennifer Sultzaberger, Find It Media, LLC


Jennifer Sultzaberger

Did YOU Know? If a business is not on the first page of the search engine results they will lose up to 94% of the people looking for what they offer.

You will learn:

1. How to get a Google, Yahoo and Bing business listing.
2. Why your Business Needs SEO.
3. Protecting Your Business’s Online Reputation.
4. 5 Keys to your Website being listed on page 1 of the Search Engine Results Page.
5. How to promote Coupons/Offers on Facebook.
Ms. Sultzaberger is an expert in uncovering opportunities to increase sales and profits. She works with businesses to evaluate their strengths and weaknesses to lower marketing costs and boost revenues. Companies that followed her advice have achieved sales increases of as much as 60.8% in as few as 90 days. Jennifer is an expert in assessing market position; analyzing competition; creating and optimizing strategies, along with overseeing their successful implementation of Search Engine Optimization and Engine Branding Optimization. For more than seven years Ms. Sultzaberger has been president at Find It Media, LLC. She has been responsible for development of online marketing strategies; strategic marketing action plans; process development and implementation; complemented by the following services: online pr/branding campaigns, SEO, PPC, EBO, website design & hosting, website content development/ management, digital video testimonials, email newsletter campaign and Social Media Campaigns. Jennifer is a hands-on practitioner of “direct response marketing,” a method of attracting qualified prospects and motivating them to take action now or in the immediate future.


"Time Management: ROE (Return on Energy!)"
Jody Owen, The Space You’re In


Jody Owen

This workshop is not your typical time management session. We’re going to explore a whole new way to look at time management—from a priority and time/energy perspective. Get ready to open your mind to a different way to manage your work and your life that helps get past those nasty blocks that lead to procrastination, overwhelm and energy drains!

You'll learn:

1. What your current way of doing things is REALLY costing you.
2. How to become more conscious in making decisions.
3. Get to the core issue of why you might be procrastinating about something.
4. Understanding how a different method might work better for your personality.
5. Discover new principals of time management

In 2004, Jody founded The Space You’re In, a business consulting and coaching company that empowers people and streamlines businesses. Jody’s background includes participating in many different aspects of business from Human Resources to Banking. Her background includes developing and documenting policies and procedures, training, event planning, teaching adult education classes, executive directorship and even a cable installer! All of her prior experiences allow her to assess and provide solutions that are well-rounded and custom to each situation. Her over thirty years of business experience along with her knowledge of personal development programs and methodologies has helped her create a unique approach to consulting that works within a client’s way of thinking, habits, and ways of being. She specializes in helping business leaders, teaching them how to maximize their effectiveness, increase productivity, and be more creative and balanced in their personal and professional lives. Jody believes that addressing any situation and creating long-lasting results must come from a broad-based holistic approach in identifying and dealing with the core issue, and not just what is being created from it.


"Building a High-Performance Team That Works"
Barbara A. Davis, RQX Global Training & Consulting


Barbara Davis

Every business depends on its people to develop and deliver their products and services. Many of those businesses are in the ongoing pursuit of creating more efficiency in how those people work, so that the company can reduce its overall costs. But the truth is that efficiency is not numbers game and it is not the application of tactics which coerce people into doing more. It is making them happier and providing the motivation to succeed. In order to do this, it is important to understand why some people will contribute and why others won't, why opportunity does not guarantee participation (and why participation does not always mean contribution), understanding the types of participation and participants, and how to establish an environment that invites contribution and participation.

This session is intended to help participants to understand to develop, manage and maintain high performing teams.

As the author of “MANAGING BUSINESS ANALYSIS SERVICES: A FRAMEWORK FOR SUSTAINABLE PROJECTS AND CORPORATE STRATEGY SUCCESS” and a champion for technology standards and infrastructure for over 13 years, Barbara Davis is not only an international speaker, she also works with Fortune 500 companies to re-align Business Analysis services, critical and struggling projects, and establish operational infrastructure, in order to ensure successful outcomes in the face of conflict and very challenging circumstances.


"Boost You Business by Writing Books"
Gilat Ben-Dor, GUSTO POWER®


Gilat Ben-Dor 

How would you like to become THE go-to expert in your field on a national level, and open up new doors for your business...while sharing your unique story with your market? What if you could also bring together your different passions into one irresistible way to help your clients? Join Gilat Ben-Dor, three-time author, publisher, and President of Gilat Ben-Dor Media LLC, as she will share with you exactly how you can boost your business with the power of publishing and entrepreneurial cross-marketing.

Gilat Ben-Dor, MBA, CSW has written, designed and published three books about maximizing your passions, and she certainly walks her talk. In addition to her independent publishing company, Gilat is also a speaker, coach, consultant, creative entrepreneur, and the founder of GUSTO POWER®, a personal and professional development firm. She is also an award-winning wine expert, and the founder of Renaissance Wine AcademyTM, a wine education company. Gilat's passion is helping others to maximize their range passions through creativity, commerce...and, of course, books!


"Keys to Protecting Your Valuable Assets"
Barbara J. Luther, The Luther Law Firm, PLC


Barbara Luther

Protect and grow your ideas with the new changes in patent laws.

You'll learn:

1. Free ways to protect ideas
2. What to do before you sell your product
3. What to do before you talk to a partner
4. Simple strategies for protecting ideas
5. What can happen if you don’t protect your idea

You won’t find experience everywhere. But you will find plenty of it in Barbara Luther (BS in medicine, MBA, Doctor of Law) and in the Firm she founded; not just to offer top-rated legal services at sensible fees, but specifically to help businesspeople properly protect and maximize the value of their patents and other intellectual property, here and abroad. Licensed to practice before the U.S. Patent & Trademark Office, Ms. Luther assists clients with utility and design patent applications, trademarks and copyrights. She negotiates with patent office examiners and executives to gain patents that are as broad as possible, to prevent your competitors from nibbling away at the edges. Barbara understands entrepreneurs. She lives patent law – “I get a real kick out of advancing the business interests of my clients!” Founded by Barbara J. Luther, based in Scottsdale, Arizona, The Luther Law Firm is a certified woman-owned business, represented on both the east and west coasts.


"Grow Yourself, Grow Your Wealth"
Karen Russo, The Money Keys


Karen Russo

Many business leaders face rapid changes in client demands, government regulation, workforce capacity, and competitive challenges... changes that create financial anxieties for themselves and their teams. Concerned about money even at the highest revenues levels? It’s natural to react –even subtly--from a mindset of scarcity. Hoard resources, stifle innovation and retreat… at just the time when proactive, inspiring leadership is most needed. In today’s world, personal development is essential to business development. In addition to pursuing marketing, human capital and organizational strategies, business leaders who grow themselves while they grow their wealth experience and model more confidence, clarity, power, and greater financial results!

Karen Russo introduces a fresh way of understanding how universal success principles found across religious and personal growth approaches apply to money and business—and exactly how to design your best approach to leading your wealth by developing your faith, mindset and habits with money.

Karen Russo is your Spiritual Guide in Wealth Creation. As an ordained interfaith minister, top selling sales person and accomplished corporate trainer, Karen studies the spirituality, beliefs and habits of visionary business owners and shares the principles and tools they use to achieve spiritual and financial results. She’s the award-winning author of The Money Keys, with endorsements from her teachers Dr. Michael Bernard Beckwith, Loral Langemeier, Katherine Woodward Thomas, and T.


Our MC's For The Day
Nancy Sanders & Kristin Slice, Three Dog Marketing


Nancy Sanders

Kristin Slice

Meet our returning MC's.  A power duo who light up the stage. 

Nancy has worked for Fortune 500 organizations and award-winning small businesses. She’s generated millions of dollars in revenue and profits by setting SMART goals, building strong, loyal relationships and implementing simple marketing strategies. Nancy is the founder of Galaxy Consulting Services, Three Dog Marketing and provides counseling services through the Small Business Development Center. Nancy believes that marketing and sales can be easy and her goal is to guide other businesses to the same results.

Nancy grew up in Southern California and earned a Bachelor of Science degree in Business Administration with a concentration in Marketing. She also holds an MBA in Global Management, graduating valedictorian of her class. Nancy has been an entrepreneur all of her life, starting with lemonade stands at age six. In high school, Nancy’s French Club sold “hexes” for Halloween. Nancy built a very successful business with Mary Kay Cosmetics, earning the use of company car and becoming a Sales Director, while moving her business across country four times.

Kristin Slice is a Certified Social Media Strategist, helping business owners, sales professionals, event producers and non-profits to go from “doing social media” to building and executing a Social Network MarketingTM strategy. Social Network MarketingTM focuses on using social media to build relationships, increase online presence and leverage existing prospects and clients along with your expertise to create real results.

Kristin Slice and business partner Nancy Sanders launched Three Dog Marketing to help small to midsize businesses improve and integrate sales and marketing processes to produce greater results. Three Dog Marketing works with clients to ensure that marketing efforts turn into leads, leads turn into clients and clients turn into referrals…and higher profits. Instead of focusing on just one marketing tool, Three Dog Marketing looks at the strengths of each organization, their target market and goals to determine what marketing tools best fit the needs of the organization. Three Dog Marketing then creates a customized marketing strategy. Three Dog Marketing doesn’t stop there; unlike other marketing firms, they work with the client to provide step by step support, execution and full implementation of marketing and sales programs. Using the strengths of the organizations and leveraging the expertise of Three Dog Marketing to work as partners to create authentic, strategic results.

Copyright 2008, Susan Ratliff Presents LLC, Women Entrepreneurs' Small Business Boot Camp
website design and search engine optimization sponsored by DL Web Works